April 9

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April 9, 2020

online courses


Would you like to Have your Courses Sold Out?


Discover the  Step by step process that will have your Online Courses completely  SOLD ….without investing months in development

 Create online Courses that Sell:


I remember when I first started my training and coaching business. I spent a lot of time developing these amazing courses, and when it came to sell them; all I heard was crickets.


I had absolutely no idea of how to gain enrollments that would pay for my courses. So the next thing I did was to develop more courses, or conduct more research.


Have you ever done this before?  And again, all I heard was those damn crickets back again.


I knew that my business would not thrive, if I didn’t have any revenue coming into it. And I certainly didn’t want to discard my business and work in a job that I hated.


I had to do something differently. You know they always say that if you do the same thing, and expect different results, then it was a sign of insanity.


I had to throw away hope marketing and become a strategic marketer.  I had so much resistance around this marketing stuff but know that I had to bite the bullet and get on with it. I certainly had times during this period, left feeling frustrated and overwhelmed. I Studied with the top online entrepreneurs paying thousands of dollars to learn and be mentored by them.


Now my approach is completely different. I get paid to develop my online courses. Yes there is a strategy that I teach to my clients, on exactly how to do this.  


The Step by Step approach with the hidden secrets and formulas that completely changed my business from struggling to thriving.


These will completely change the way that you do business.  

Create Online Courses that Sell - Your 5 Step by Step Process

1.

What is the biggest problem or pain point of your audience that your course will solve?

This is about finding out exactly what is going on within your markets. Reach out to your email lists, social media channels, present clients and past clients and conduct a survey. Find out their biggest challenge .

What keeps them up at night? What are their frustrations. Gather this information as it will give you huge insights along with having some great copy for your marketing messaging.


 A good marketing term is “you have to step inside your customer’s head”. Stop guessing and find out the truth.


"To understand your Customers, you must step inside their head"



2.

Test the market to see if there is an interest out there

Have you ever seen a new movie production that is about to be released? They often have trailers that they release before the movie comes out. This is to get their audience waiting to jump onto the movie as soon as it is released.


Apple does the same with their new releases of phones. Often you will hear promotions before the phone is released.  Send out short teasers of what your course will be covering, and watch the response.




If you hear crickets, then go back to step 1. Stop wasting your time if there is no immediate demand for your courses.


"Test out the Market First"

"


3.

Complete the content outline and delivery style only


Work out how you will deliver the content. Wil it be on a membership site, video, PDF, ebook, checklist etc. Remember only creating the outline, which is enough information to engage into your warm audience who is interested in doing your program. Do not spend time behind the keyboard developing your course yet.


 first release of your program in exchange for testimonials.  Crete your marketing plan and set the deadline of your course release. Now you have a target to work to.


"Create the Content Outline and Delivery Style Only"

"


Ultimate Blueprint to Market and Launch your Online Courses  Boot-Camp

Learn how to get your courses SOLD OUT  instead of spending all your time in development with zero sales

4.

 Time to go into marketing strategies. Creating online courses that sell  


This is all about doing activities that are directly related to sales and bringing in enrollments. Know your sales process and communicate this with confidence. What are the benefits that your audience will achieve with your course? Send it out to your audience.


Create BETA launches where you will have a lower price for the first release of your program in exchange for testimonials.

 

 Create your marketing plan and set the deadline of your course release. Now you have a target to work to.


"Start Marketing Now

"



"Start Marketing Now

"


5.

Create immediate Cash flow


 Get paid whilst you develop your course. Run the course and develop it from the feedback of your participants. They will tell you want they need from you. Just keep ahead of them; and remember to deliver. Give your audience what they need , not what you think they need.


Once this stage is completed, then you have an evergreen program that you simply switch the button on, and your


enrollments tumble through your funnel.   

"


"Immediate Cash Flow

"


Ultimate Blueprint to Market and Launch your Online Courses  Boot-Camp

Learn how to get your courses SOLD OUT  instead of spending all your time in development with zero sales

Lee Stemm

About the author

Lee supports Online Entrepreneurs to Grow and Scale Their Business. Currently, her focus is with course creators, wanting to build and launch their online programs. She also works with the Teams within The Business, to create the culture based on Leadership and High Performance

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