How are you serving your Customers?

Improving your Customer Experience.

Have you ever signed up for something, and have found your expectations were not meant?

Believe me, I have signed up for a lot of programs, and have been really disappointed. You think you are going to get personalized attention, pay a high fee, and all of a sudden reality hits you right in the face.

This has taught me that it is time now to stop BSing everyone. As a business that has a high reputation built on trust, it is extremely important to focus on how you will serve your customers.

I have found a lot of businesses spend a lot of time in gaining new clients, however, do they also spend a lot of time on customer service and retention?

I was chatting with a few other entrepreneurs this morning at breakfast and they all experienced the same disappointment as what I have.

Customer Retention Tips

Tips

Use a mixture of technology with the personal human touch
Automation - Providing valuable content
Maintain positive communication and transparency
Listen to your customers - Understand their individual needs and wants
Use CRM to record major events and send them cards etc to celebrate them
Set up a reward system when they reach a specific goal
Address any issues in a timely manner
Apologize for any inconvenience
Offer surprise bonuses - over-deliver
Do not gossip about other customers or competitors
Show Empathy when they are struggling
Create Loyalty Incentives Deliver what you have promised
Train your team

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Conclusion

By simply automating the process of content marketing, email marketing, and social media marketing, you can see success in multiple ways:

Staying in touch with your current customer base.
Reminding their customers of upcoming events and seasonal tips.
Maintaining a professional appearance all the way to the inbox and beyond.
Taking advantage of opportunities to reach out to clients you have not talked to in years.
Getting more referrals sent your way.

We’ve created our Business Productivity Inner - Clinic which is all about how combining productivity and strategic thinking, creating long-term relationships and loyal customers

It is about having better real conversations and follow up tips to help you stand out and stay in touch.

Acquiring a new customer can cost five times more than retaining an existing customer.

About the Author

Lee Stemm

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Lee supports Online Entrepreneurs to Grow and Scale Their Business. Currently, her focus is with course creators, wanting to build and launch their online programs. She also works with the Teams within The Business, to create the culture based on Leadership and High Performance

How are you Serving Your Customers?

February 27, 2020